A launch campaign introducing our new Toasted Barrel Bourbon through a high concept, scroll-stopping social video. The creative centered on the idea of elemental craft, wilderness, fire, smoke, and patience as metaphors for the toasted barrel finishing process. The piece featured the founder constructing a wilderness tripod and suspending it on DCD’s Traverse City farm, visually reinforcing the connection between environment and process. Smoke and natural textures were emphasized to echo the depth and character that define the toasted barrel profile. I led concept development and directed the full video production, and produced extensive campaign photography to support the broader rollout across digital, retail, and social platforms.