An ongoing series of short-form cocktail tutorials designed to balance education with elevated visual presentation. The goal was to teach classic cocktail builds in a way that felt accessible while maintaining a premium, scroll-stopping aesthetic. Each reel focused on clarity of instruction, tight pacing, and polished product framing to ensure the content functioned both as a tutorial and as brand storytelling. Lighting, glassware detail, and ingredient texture were emphasized to elevate otherwise straightforward recipes. I led concept development, shot and edited the series, and shaped the visual style to ensure consistency across social platforms while reinforcing the brand’s craft-forward identity.