The first dedicated visual and video campaign created for DCD’s Honey Bourbon release. The goal was to introduce the product as more than a flavored extension, but as a craft-driven expression rooted in real sourcing and collaboration. The campaign highlighted Honey Bourbon, bourbon-aged honey, and related products while incorporating Bees in The D as the source of the honey, grounding the storytelling in authenticity and local partnership. Visual direction focused on warm tones, rich texture, and close detail to reflect both the sweetness and depth of the spirit. I led concept development, video production, and visual direction for social-first distribution, ensuring the narrative balanced product appeal with process-driven storytelling.