A campaign celebrating DCD’s back-to-back Double Gold wins at the San Francisco World Spirits Competition, while drawing a cultural parallel to the Detroit Pistons “Bad Boys” back-to-back championship era. The concept connected competitive excellence in spirits to Detroit’s legacy of grit and dominance. The visual direction leaned into bold, confident framing with subtle nods to late-80s and early-90s Detroit basketball culture, positioning the limited-time release as both a celebration and a statement. I developed the video concept, handled shooting and editing, and produced extensive product photography to support the launch across social and digital platforms.