A music video shot in Los Angeles to reflect the bright, coastal energy of the track. The concept focused on translating the song’s nostalgic, carefree sonic palette into a visual language rooted in sunlight, movement, and open space. Natural light, beach-adjacent locations, and relaxed performance framing were used to reinforce the warmth and ease present in the music. The tone was intentionally unforced, allowing the environment and atmosphere to carry the feeling of freedom embedded in the song. I led the video production, shaping the visual direction and execution to ensure the imagery aligned seamlessly with the track’s mood and momentum.
[Client]
Ash Ketchum
[Year]
2021
[Services]
Concept, pre-production, video direction and editing.
[Catagory]
Music Videos





