A collaborative campaign between Detroit City Distillery and local supporter favorite Detroit City Football Club to announce Rouge & Gold, a limited-edition whiskey created to celebrate the club and its community. The concept focused on merging the grit and loyalty of the fanbase with the craftsmanship of the distillery, positioning the bottle as both a premium spirit and a symbol of local pride. The visual language balanced bold club energy with refined product presentation to maintain brand integrity on both sides. I led the video advertising campaign, directed product photography, and designed the bottle label, ensuring the identity of both organizations translated seamlessly into a cohesive launch.