Led the creative development and execution of a year-long anniversary campaign celebrating Detroit City Distillery’s 10th year. The project consisted of 10 limited-release small batch bottles, each with its own unique creative direction, visual identity, packaging design, storytelling, and content strategy. I spearheaded the overall creative vision, developing the campaign framework, coordinating design concepts, directing photography/video assets, and creating supporting social and marketing content to build anticipation around each release. The series blended brand storytelling, product innovation, and community engagement to celebrate the distillery’s history while reinforcing its future as a Detroit-born craft brand.