A satirical pseudo-documentary campaign built around DCD’s Mr. Paczki Head mascot. The concept treated the character as a missing employee, launching a “Please Help Bring Mr. P Home” narrative featuring vignette-style testimonials from staff members pleading for his safe return. We fabricated a full mascot costume based on a fan-favorite design and leaned into absurd sincerity, blurring the line between internal culture and public storytelling. The tone was intentionally straight-faced to heighten the humor and shareability across social platforms. A follow-up cinematic piece expanded the narrative, portraying the mascot as being held captive over the “paczki cream secret recipe,” teasing a new product launch. The storyline concluded with a call to action inviting audiences to celebrate with us on Paczki Day. I developed the concept, wrote the narrative framework, directed production, and oversaw post-production for both pieces, ensuring the campaign felt cohesive, playful, and strategically tied to the product release.